Our Leadership

Forum Analytics prides itself not only on cutting-edge analytic modeling and customized solutions, but also on the talent of its people. The senior management team at Forum Analytics is comprised of:


Paul Sill

Principal and Founder

Mr. Sill began his career in 1994 working in the real estate research department at Blockbuster Entertainment in Fort Lauderdale, FL helping to develop a sales forecasting tool in a geospatial environment during the peak of their global store expansion. From there he moved further into retail data mining at Sears Roebuck and Co. during the Softer-Side retail resurgence and developed a wide variety of forecasting models for a number of their off-mall concepts.

In 2001, Mr. Sill founded Forum Analytics to build upon his experience combining complex analytics with cutting edge mapping technology. In 2007, Forum conducted a successful round of private financing for its continued expansion and has since introduced numerous industry changing platforms, most notably the Strategic Integrated Mapping and Modeling System (SIMMS), Cannibalytics, and the VEXRAY site filtering module.

Mr. Sill holds a Master of Science in Geography and was an Adjunct Professor of Geography at Northern Illinois University for a number of years. He has taught retail analytic coursework at the Wharton School of Business at the University of Pennsylvania, on behalf of the International Council of Shopping Centers, and has spoken at numerous national conventions on retail and research related topics. He is an avid pinball enthusiast and has an odd affection for neon signs.

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Luke Douglas

Principal and Chief Technology Officer

Mr. Douglas began his technical career in the online gaming industry developing multi-client financial and royalty systems. He moved from gaming into risk management where he designed and revamped trade reconciliation, P&L, and clearinghouse algorithms for QRM and Peak6. Additionally, at Peak6 Mr. Douglas designed and managed the implementation of an enterprise BI solution, skills he has extended at Forum.

In his role at Forum he designed the Strategic Integrated Mapping and Modeling System (SIMMS), Forum’s flagship product. He was also instrumental in creating the VEXRAY site filtering platform and market optimization algorithms. Mr. Douglas manages the in-house team of development experts at Forum and continues to refine and create applications that improve the efficiency of the real estate workflow.

Mr. Douglas holds a degree in computer science from the Massachusetts Institute of Technology (MIT) and despite only living in Boston for those years became an ardent supporter of the Red Sox. His knowledge of Star Wars, Battlestar Galactica, and Family Guy trivia is unparalleled.

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Sarah Baumgartner

Principal and Chief Client Officer

Ms. Baumgartner is responsible for the quality of all projects and deliverables, from user experience to final executive presentations.  In her capacity as Chief Client Officer she manages a dedicated staff of statisticians, project managers, support analysts, and QA team members to ensure our clients receive the exceptional quality they expect from us.  Her laser beam focus and attention to detail coupled with her management and communication skills have endeared her to every Forum client and associate.  

Ms. Baumgartner has been with Forum Analytics for over twelve years.  She considers herself an amateur meteorologist, having interned for local celebrity weatherman Tom Skilling and she holds a Bachelor of Science in Geography from Northern Illinois University.

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Anthony Conti

Senior Vice President of New Business Development

Mr. Conti has over 30 years of technology, business services, and software sales and marketing experience. Mr. Conti began his career with Data General Corporation, now part of EMC, as part of their groundbreaking technology sales engineering training program, eventually earning Rookie of the Year, #1 Northeast Sales Champion, and President’s Club awards. Mr. Conti then moved to the business applications market.

In his role at Forum Mr. Conti manages sales and marketing resources and is directly responsible for all major account development and consulting business channels.  Mr. Conti resides in the Boston area and was educated in Industrial Engineering at both Georgia Tech and Northeastern. In his spare time he serves as Board Director and Development Chair of Notre Dame Cristo Rey High School in Lawrence, MA.

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Sid Newman

Senior Vice President of New Business Development

Mr. Newman has over 35 years of experience in sales, operations, business development, and strategic planning. He has had a diverse career that spans both client side experience with Radio Shack, Incredible Universe, and Cambridge Soundsworks, during their growth years, and entrepreneurial experience with technology and research firms where he honed his consultative and technical selling skills.

Mr. Newman resides in the Boston area and is a graduate of the University of Massachusetts with degrees in Mathematics and History and is now our third diehard Boston sports fan in the office.  A disturbing trend.

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Kenna Brannon

Vice President, Technical Sales

Ms. Brannon’s ten years’ experience includes client relationship management, market research and planning, and account development. Prior to joining Forum, she advanced through several account management roles where her responsibilities included client relationship management and developing predictive models to assist clients in retail site selection, market planning, and targeted marketing programs.

In her role at Forum, Ms. Brannon is responsible for the technical construction and development of client solutions to support business needs and corporate strategy. Ms. Brannon resides in Tulsa and holds a BBA in Marketing with Distinction from the University of Oklahoma. She is an avid Sooner fan and amateur chicken farmer, much to the delight of her northern colleagues.

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Paige Stover

Senior Director of Analytics

Ms. Stover manages modeling and analytic endeavors at Forum and oversees a support team of junior analysts. She has over twelve years of retail modeling experience working for firms such as Shopper Trak and Management Science Associates. Since joining Forum, she has helped to implement a robust set of linear and non-linear modeling algorithms that enhance the modeling process by creatively transforming data in unconventional ways leading to stronger forecasting models.

Ms. Stover holds a Bachelor of Science in statistics and decision sciences from Carnegie Mellon University.

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770 N Halsted, Suite 503, Chicago, IL 60642
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