Forum Enhances its Customer Analytics with MasterCard Advisors Spending Insights
May 17, 2014 01:06 PM
Forum will utilize insights from MasterCard transaction data to enhance its SIMMS Online forecasting, mapping, and reporting solution for retail, restaurant, health care, and education focused businesses.
Forum is proud to announce it is working with MasterCard Advisors to combine aggregated and anonymized transaction data with Forum’s comprehensive suite of analytic solutions to allow our hundreds of end users to gain new insights about their customer population, market share and advertising effectiveness.
Together, the companies will provide Forum clients easy to read reports for tracking market share trends against aggregated competitive sets. Clients can also obtain valuable insights on co-tenancy relationships through a deeper understanding of the broader spend behavior of their customer populations outside of their category and gain access to yet another robust source of spending insights for use in Forum’s proprietary sales forecasting, consumer segmenting and market optimization engines.