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Hooters of America Partners with Forum Analytics for a Comprehensive Real Estate Planning Solution

December 11, 2014 09:09 AM

Hooters of America, LLC, the Atlanta-based operator and franchisor of over 415 Hooters locations in 26 countries is partnering with Forum Analytics for a customized real estate planning and market-optimization solution. The collaboration will advance Hooters real estate operations to new levels and enable the iconic wing joint to make real-time, data-driven decisions by allowing users to share market data and sales forecasts, as well as impact estimates and site packet materials via SIMMS Online, Forum’s proprietary mapping, reporting and analytic platform.

The comprehensive analytics solution will play an integral role in determining the development of Hooters future franchise territories, evaluating its corporate and franchise real estate opportunities, as well as aiding in evaluating its existing assets for remodeling and relocation decisions.

Forum Analytics will collaborate with Hooters of America to design and implement a comprehensive SIMMS Online solution, combining the power of Google Maps with customized Excel-based reporting to assist with Hooters daily decision making related to future unit development. Hooters of America will join a growing number of companies implementing the SIMMS Online platform in their real estate planning.

Read more: http://www.fsrmagazine.com/real-estate/hooters-real-estate-tool-fuels-expansion-str​ategy

 

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