We combine data from multiple industry leading sources such as StreetLight Data, DataMentors and Synergos Technologies to design customized student segmentation profile results for our clients. Marketers will be able to effectively target prospective students, real estate can align around the same best student prospects, and educators can tailor curriculum offerings to the unique characteristics of every marketplace.
Forum’s student profiling starts with 72 unique psychographic segments from Synergos Technologies and identifies the attributes and segments of your most profitable students. While most vendors stop there, Forum dives deeper into your own business intelligence to isolate student specific attributes that truly differentiate your best students from the rest.
May integrate over 250 million consumer households and hundreds of attributes from the DataMentors consumer database.
Utilizes 72 lifestyle classifications that help you understand the habits and preferences of your best and most profitable students.
Identify your most profitable student lifestyle groups and align real estate and
marketing initiatives around the same intelligence and messaging.