Site Selection

What Clients Are Saying...
“Forum Analytics developed a comprehensive real estate planning solution that helped us address both long range strategic planning and franchisee enrollment forecasting for proposed new schools. Their market optimization approach provided us an objective macro level perspective of our highest opportunity growth markets and their SIMMS Online tool has become an invaluable part of our entire real estate planning work flow."

Darin Harris, COO, Primrose Schools

Every Day Hundreds of Real Estate Professionals Make More Informed Site Selection Decisions Using Our Tools.

Whether you’re looking for basic demographic benchmarking, analog engines, or holistic regression-based sales forecasting, a Forum solution can be custom fit to your exact site selection requirements. Our flexible SIMMS Online platform integrates the most current market intelligence with a wide range of analytics to give you a powerful tool for real estate development.

SIMMS Online Highlights

  • Our Google-Map based tools are accessible on tablets, smart phones, and any other internet enabled device.
  • Customizable solution is scalable across your enterprise, from the executive suite to the front-line field users, providing each with the relevant and necessary information needed to make informed consumer-oriented decisions.  Small_Site_Selection
  • There is no complicated software to learn and nothing to install.  Best of all, no IT involvement is typically required.

Data Highlights

SIMMS Online is a completely open, data agnostic framework. This means we can integrate data from any source or vendor you prefer, including data you may already be licensing. However, if you’re looking for a clean start or are in need of data, we have a wide variety of data from industry leaders, including:

  • V12 Data’s 250M+ consumer household database with hundreds of household level attributes.
  • Consumer lifestyle, psychographic, and behavioral data from the Landscape and Mosaic segmentation systems.
  • Thousands of updated Census and US Postal Service based demographics from Synergos Technologies and their PopStats data product line.
  • Current year average daily traffic count estimates.
  • National mall and shopping center location and attribute data.
  • Hyper-accurate competitive data from online web scrapers built to provide the most current location databases available for your key competitors or synergy drivers.
  • National databases of every business for any NAICS or SIC code relevant to your business with sales and employee estimates.

Proof Points

  • Over 1,200 users of the SIMMS Online site selection platform spanning senior level executives to franchisees.
  • Clients of all sizes, from 6 unit start-ups to 60,000 unit global brands trust SIMMS Online for their real estate site selection needs.


Need Help? Call Us Today At 1-800-689-1652 or Send Us An Email or Connect With Us On
770 N Halsted, Suite 503, Chicago, IL 60642
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