Time Series Cannibalization Modeling

We call it Cannibalytics, the exercise of diving deep into your historic monthly sales data to identify patterns of unit to unit impact. Forum’s unique modeling framework helps you identify the multitude of factors that impact the rate at which your existing units cannibalize surrounding ones. Our industry expertise allows us to isolate estimated impact on existing units and determine your bounce-back rate. This allows you to more accurately model the short and long term implications of continued unit development.

Solution Highlights

  • Estimate sales impact results with bounce back rates.
  • Design data-driven rules of engagement for your entire organization.  A necessity for any franchise operation.
  • Excel-based, interactive worksheets allow you to identify, in real-time, potential high risk situations before they occur.

Design a growth strategy that accounts for existing unit sales transfer and its impact on long term financial stability.


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