Forum Analytics News

Leading fast food franchisor and operator, FOCUS Brands Inc., renews its partnership with Forum Analytics.

CHICAGO – January 9, 2011 – FOCUS Brands Inc., franchisor of Carvel, Cinnabon, Moe’s Southwest Grill, Schlotzsky’s Deli, Auntie Anne’s and Seattle’s Best international, among others, has renewed its partnership with Forum Analytics to refresh its comprehensive, web-based real estate mapping solution to assist in their domestic real estate expansion efforts for a number of their QSR concepts.

FOCUS Brands Inc. is the franchisor and operator of over 2,200 ice cream stores, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and 33 foreign countries.  FOCUS Brands is based in Atlanta, GA.

About Forum Analytics

Forum Analytics is a market leader in the development of customized web-based mapping and modeling real estate marketing solutions. Having analyzed more than 60,000 sites generating $60 billion in annual revenues, our experienced staff of statisticians, analysts, and programmers brings a creative blend of academic and applied expertise to bear on every project. Forum Analytics has developed successful solutions for franchisors operating more than 60,000 locations worldwide including household names like Verizon Wireless, Ace Hardware, KFC, Taco Bell, Krispy Kreme Donuts and Driven brands among many others.

Forum Analytics has been serving the franchising industry since 2001. We are headquartered in the historic Northwest Tower Building in Chicago’s Bucktown neighborhood. For more information about Forum Analytics, visit www.forumanalytics.com.

Nationally acclaimed music school, School of Rock, chooses Forum Analytics to help expand its franchise to reach more kids who are passionate about music.

CHICAGO – January 7, 2011 – School of Rock, a franchised after-school program that allows thousands of kids nationwide to live out their rockstar dreams, has partnered with Forum Analytics to develop a comprehensive, web-based real estate mapping solution to assist in their domestic real estate expansion efforts.

For more than a decade, School of Rock has been inspiring kids to rock on stage and in life.  Their students develop confidence, talent and skills, through our beginner, intermediate and advanced music programs. The franchised after-school program offers music lessons on guitar, bass, piano, vocals and drums in an authentic, performance-based environment. School of Rock operates 79 schools in 26 states and Mexico, with new locations opening nationwide and they are expanding rapidly to meet the demands of kids who want to play music and for parents who appreciate music education. With opportunities available nationwide, it’s an exciting time to open a music school franchise with School of Rock! Visit www.SchoolofRock.com for more information.

About Forum Analytics

Forum Analytics is a market leader in the development of customized web-based mapping and modeling real estate marketing solutions. Having analyzed more than 60,000 sites generating $60 billion in annual revenues, our experienced staff of statisticians, analysts, and programmers brings a creative blend of academic and applied expertise to bear on every project. Forum Analytics has developed successful solutions for franchisors operating more than 60,000 locations worldwide including household names like Verizon Wireless, Ace Hardware, J.Crew, Sephora, Krispy Kreme Donuts and Driven Brands among many others.

Forum Analytics has been serving the franchising industry since 2001. We are headquartered in the historic Northwest Tower Building in Chicago’s Bucktown neighborhood. For more information about Forum Analytics, visit www.forumanalytics.com.

Helzberg Diamonds, an iconic American jewelry store brand found in hundreds of malls and off-mall locations nationwide, has partnered with Forum Analytics to develop a comprehensive web-based real estate planning and analysis solution to assist in their domestic real estate expansion efforts.

Since 1915, Helzberg Diamonds has been committed to providing customers with unparalleled customer service, industry expertise, custom jewelry, and engagement rings that makes that special someone say, “I am loved.” Helzberg is proud that customers trust them with some of the most important diamond and jewelry purchases of their lives. Helzberg Diamonds and their more than 230 jewelry stores are part of Berkshire Hathaway, a company known for setting the example for positive business ethics.

Forum Analytics is a market leader in the development of customized web-based mapping, modeling, and reporting solutions under their SIMMS Online product suite. Based in Chicago and founded in 2001, Forum Analytics has analyzed and developed solutions for companies operating over 60,000 consumer oriented locations in over 100 countries around the globe.

Complete Nutrition, an upscale nutritional supplement retail store, has partnered with Forum Analytics to develop a comprehensive web-based real estate planning and analysis solution to assist in their domestic real estate expansion efforts.

Complete Nutrition is an upscale nutritional supplement retail store. Their goal is to help each customer look better, feel better, and perform better every day. Started in 2004, Complete Nutrition is now one of the fastest growing franchises in the nation with more than 120 franchises in over 30 states.

Their stores eliminate the clutter and high pressure sales environment of typical nutritional supplement stores and instead focus on giving customers the best experience and results for their money. To that end, Complete Nutrition stores employ certified personal trainers, former strength coaches, and other experienced fitness professionals in order to best assist customers in developing personalized nutrition programs. After accruing a combined 30 years of experience in the supplemental retail industry, the leadership behind what would become Complete Nutrition recognized a niche was not being served: A nutritional supplement store where personal service, less intimidating store environments, and truly great products combine to help people live and breathe a healthy lifestyle.

Forum Analytics is a market leader in the development of customized web-based mapping, modeling, and reporting solutions under their SIMMS Online product suite. Based in Chicago and founded in 2001, Forum Analytics has analyzed and developed solutions for companies operating over 60,000 consumer oriented locations in over 100 countries around the globe.

Krystal, a southern icon for more than 79 years, has partnered with Forum Analytics to develop a comprehensive, web-based real estate planning and analysis solution to assist in their domestic real estate expansion efforts.

It was on October 24, 1932, when the nation’s first Krystal restaurant opened its doors on the corner of Seventh and Cherry Streets in downtown Chattanooga amid the harsh financial times of the Great Depression. Its founders, Rody Davenport Jr. and J. Glenn Sherrill, believed that despite the severe economic upheaval of the times, people would patronize a restaurant that was kept spotlessly clean, provided courteous service, and offered a good meal at the lowest possible price. Proving this theory true, the restaurant’s first customer, French Jenkins, ordered six “Krystals” and a cup of coffee, all for the bargain price of $0.35.

Seventy-seven years later, Krystal still is a pioneer in the industry. Krystal also continues to expand its menu variety with breakthrough offerings, including the Big Angus Burger, a full size hamburger made from 100 percent Angus chuck patty, and Krystal’s Breakfast Scramblers line that takes traditional plate breakfasts and stacks them smartly in bowls to be conveniently enjoyed scrambled up or layer by layer. On the technological front, the company has served up convenience to its customers by offering free Wi-Fi Internet access, launching its first “Krystal HotSpot” in early 2003 and becoming the largest provider of free Wi-Fi of any fast food chain nationwide in 2005.

Forum Analytics is a market leader in the development of customized web-based mapping, modeling, and reporting solutions under their SIMMS Online product suite. Based in Chicago and founded in 2001, Forum Analytics has analyzed and developed solutions for companies operating more than 60,000 consumer oriented locations in over 100 countries around the globe.

Driven Brands, the parent company operating Meineke, Maaco, Econo Lube, and a collection of smaller Mobile Services brands, has partnered with Forum Analytics to develop a comprehensive, web-based real estate mapping solution to assist in their domestic real estate expansion efforts.

The Driven Brands legacy is truly a collection of rich and unique success stories that has evolved over the last 30 plus years. In 2006, under the leadership of Ken Walker, the dream of creating the nation’s largest automotive franchise holding company became a reality. Collectively, their brands have been providing services to businesses and consumers alike for more than 130 years. Their brands successfully operate under the veteran leadership of their senior executive teams and are also highly influenced and challenged by our high-tech and state-of-the-art support team. As a result, our brands operate proven business systems using the latest in today’s technologies and applications. While each of our brands operates independently, Driven Brands has created a “shared service” division that supports each brand in a variety of ways.

Today, Driven Brands’ shared service team provides many synergistic opportunities to both our franchisees and to consumers that are simply unmatched by any other brand. From training and support to incredible marketing and product purchase power, Driven Brands is the dominant force within the automotive and franchise industry.

Forum Analytics is a market leader in the development of customized web-based mapping, modeling, and reporting solutions under their SIMMS Online product suite. Based in Chicago and founded in 2001, Forum Analytics has analyzed and developed solutions for companies operating over 60,000 consumer oriented locations in over 100 countries around the globe.

Sephora USA has partnered with Forum Analytics to develop a comprehensive store forecasting and planning solution to assist in their domestic real estate expansion efforts. Forum, the pioneers of dual-validation modeling, will be developing a robust multi-model solution and helping Sephora create an optimized real estate development strategy, one that maximizes sales potential and minimizes same store cannibalization.

Sephora is a leading chain of perfume and cosmetic stores operating in 24 countries with over 280 Sephora stores in the United States and over 270 Sephora stores operating inside JC Penney Stores. Sephora is also the world’s top beauty website, recognized as a leading digital brand, and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and iPhone App. Forum will be utilizing Sephora’s multi-channel customer intelligence and extensive customer loyalty program data to develop a targeted Sephora best customer lifestyle profile. Forum will also be utilizing this data to measure the effects of non-retail channels on in-store performance.

Owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.

CD One Price Cleaners, has opened over 31 stores in 3 states since 2002. CD One Price Cleaners cleaned over 15.2 million garments in 2009 and has plans to expand its successful one-price dry cleaning concept to new markets. Forum will be developing a SIMMS Online application to provide CD One with accurate intelligence for optimized market expansion and will include customer profiling, sales modeling, and comprehensive competitive intelligence. SIMMS Online will be made available to their field and executive organization to allow for easy, dynamic, and real-time collaboration on all real estate decisions.

Orange Leaf Frozen Yogurt was founded in 2008. There are 97 stores in over 20 states, with 59 more in development. Forum will be developing a SIMMS Online application to provide Orange Leaf with a scalable and flexible real estate planning application that will provide them with the intellgence needed to better understand their best customer profile, the impact of direct and indirect competition on their success, and will be utilized to help Orange Leaf guide franchisees in making the most informed, data-driven real estate decisions possible.

ClearChoice Dental Implant Centers, a network of dental treatment centers providing innovative and quality dental implant care to patients across the United States, has partnered with Forum Analytics to deploy their comprehensive market planning and forecasting solution, SIMMS Online. ClearChoice Dental Implant Centers opened their first all-in-one center in Lakewood, CO in 2004, currently has 34 locations, and is now the leading provider of dental implant treatment services in the United States, based upon the number of centers operating, the annual number of implants placed, and the annual number of full-arch, Immediate Function cases completed.