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Agenda 2017

 

Monday

August 7

2:00  – 5:00 pm

Registration
The Peninsula Chicago Level Four, Grand Ballroom Foyer

2:00  – 5:00 pm

Concurrent Training and Q&A with the Forum Team
Level Four, Grand Ballroom and Level Six, Water Tower Park II Room 

Walk-up table topics include: trade area development, lifestyle segmentation, regression modeling, healthcare analytics, and sponsor products.
6:00  – 8:00 pm

Welcome Dinner at the Peninsula
Level Four, Grand Ballroom and Terrace

   

Tuesday

August 8

8:00 - 9:00 am

Registration
The Peninsula Chicago Level Four, Grand Ballroom Foyer

8:00 - 9:00 am

Networking Breakfast
The Peninsula Chicago Level Five, Avenues Ballroom

General Session - Grand Ballroom
9:00 - 9:15 am

Validate Your Instinct 2017: Welcome and Opening Remarks
Paul SillSenior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics

9:15 - 10:15 am

Executive Fireside Chat
Paul Sill – Senior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics
Patrick Sugrue, President and CEO Saladworks, LLC

An intimate conversation with experienced executives providing C-suite perspective on analytics. We’ll explore how analytics are considered for enterprise planning, how they view the SIMMS platform and models, interpret market optimization results, and engage with analytics in the real estate marketplace to get deals done and grow their brands. We’ll also explore the challenges experienced in building, interpreting, and utilizing analytics within their organization.
10:15 - 11:00 am

Machine Learning: A Comprehensive Overview of Methods and Application in the Real Estate Industry and Beyond
Kristian Hammond –  Northwestern University Professor of Electrical Engineering and Computer Science and Chief Science Officer at Narrative Science

Dr. Hammond will clarify machine learning and artificial intelligence and discuss how machine learning is best used in the real estate modeling industry. The goals are to provide a checklist of the data your company needs to jump fully on the machine learning bandwagon and to gain a deeper appreciation of machine learning as a business concept.

11:00 - 11:45 am

The Forum Machine Learning Environment: The Role of Regression Modeling and its Place in the Machine Learning Hierarchy
Paige Stover – Senior Director of Analytics, CBRE | Forum Analytics

This session will reveal the Forum Analytics modeling process in deeper detail than perhaps you’ve ever seen it. We’ll explore how the structure and process takes place and the thin line between science and intuition as it relates to top-line sales modeling.
11:45am - 1:15pm

Networking Luncheon
The Peninsula Chicago Level Five, Avenues Ballroom

1:15 - 2:00 pm

My SIMMS Online: Executive Viewpoints
Anne Ewing - Senior Vice President of Development, Potbelly Sandwich Works
Ed Prunier - Vice President of Real Estate Development, VisionWorks

Phil Russo - Vice President of Real Estate, Captain D’s

Moderated by Kenna Brannon – Vice President, Technical Sales, CBRE | Forum Analytics

In this moderated session, each of our seasoned clients will share stories of how they have integrated or utilized SIMMS in both their strategic planning and day-to-day site selection decision-making process. We’ll hear stories of how market optimization results have been used, revised, and re-processed to produce an actionable real estate blueprint. Clients will share their unique internal processes and how they utilize the information from their SIMMS solutions to make big decisions.
2:00 - 2:45 pm

Bundle This! How Cox Communications Tackled Multiple Modeling and Analytic Initiatives to Drive Strategic Growth
Ray James – Director of Retail, Cox Communications
Travis Macdonald  –  Manager - Distribution Analysis & Strategy, Cox Communications
Paige Stover – Senior Director of Analytics, CBRE | Forum Analytics

Cox will showcase their analytic solutions provided by CBRE | Forum Analytics and provide a candid summary of the successes, challenges, and relevant applications of this work.
2:45 - 3:00 pm

Coffee and Tea Service
Level Four, Grand Foyer

3:00 - 3:30 pm

Social Media Data for Real Estate Modeling: The Next Big Thing…Or is it?
Jeff Olsen – Senior Solutions Consultant, NUVI, Inc.
Annie Anderson – Senior Account Director, CBRE | Forum Analytic

This session will explore social media aggregated data in two parts. First, we’ll examine the data sources and process and how it is made available to Forum Analytics for use. We’ll then showcase some of the recent use cases and our larger aspirations for social media data in helping us tighten up sales forecasting models.

3:30 -4:00 pm

NAPA Know How! More Than Just a Model: The Multiple Ways Forum and NAPA Auto Work Together
Grant Nelson – Vice President, Strategic Financial Analytics, US Automotive Parts Group

This session will examine the variety of modeling and analytic engagements, as well as the highly-customized programming and optimization efforts developed in support of continued retail store operations for NAPA Auto.
4:00 - 4:30 pm

Closing Strong, TED Talks on the Forum Process: Market Optimization
Alex Ulp, Senior Project Manager, CBRE | Forum Analytics
Catherine Adams, Project Manager, CBRE | Forum Analytics

This final session of the day is where we aspire to convey the comprehensive and, in many areas, proprietary methods for applying your modeling engines after they’re built to maximize their value for your business and form the backbone of your long term strategic growth blueprint and valuation estimations.
6:00 - 6:45 pm

Cocktail Reception
Level Four, Terrace (Weather backup: Level Five, Avenues Ballroom)

6:45 – 11:00 pm

Dinner at the Peninsula
To Level Four, Grand Ballroom 

   

Wednesday

August 9

8:00 – 9:00 am

Registration
The Peninsula Chicago Level Four, Grand Ballroom Foyer
8:00 – 9:00 am

Networking Breakfast
The Peninsula Chicago Level Five, Avenues Ballroom

General Session - Grand Ballroom
9:00 - 10:00 am

My SIMMS Online: Gettin’ It Done on the Front Line
Mike Kormelink – Vice President, Real Estate, Design, & Construction, Pure Barre
Brad Galland - Director of Real Estate, RaceTrac Petroleum
Hailee Bugenhagen -  Senior Strategy Analyst, PANDORA
Alice Kreiner, Market Research Analyst, Sylvan Learning

Moderated by Tony Conti – Vice President of Business Development, CBRE | Forum Analytics

This session will provide front-line case studies and experience with using, managing, and deploying SIMMS systems and results across an enterprise. These experienced SIMMS users will share their successes, struggles, and best-use cases on how they successfully manage their SIMMS solution within their companies. 
10:00 - 10:45 am

Beyond the Headlines: Myths vs. Reality in Omnichannel Retail
Melina Cordero – Americas Head of Retail Research, CBRE

2017 has been one of the darkest years for retail headlines in years. However, the reality behind these headlines is often more nuanced than the “doom and gloom” titles suggest. Join us as we address the most common misconceptions seen across the industry, specifically related to how the rise of e-commerce is impacting the growth and evolution of brick-and-mortar retail.
10:45 - 11:15 am

The Forum Analytics Data Showcase
Paul Sill – Senior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics
Sarah Baumgartner – Chief Client Officer and Senior Director, CBRE | Forum Analytics

11:15 - 11:45 am Attendee Awards
11:45 am Conference Adjourns

 

 
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