"We don't see things as they are, we see things as we are." - Anais Nin

Many firms specialize in data collection and analysis, but it's our ability to enable the findings in a meaningful way for your business that sets us apart.

If knowledge gained from market and consumer analysis is not deployed in a meaningful context, it's just an expensive exercise - not a business-altering, strategically significant investment. Our deployment solutions make your data, and the knowledge gained from it, actionable.

Forum’s broad spectrum of products and services help address such customer and market research needs as:

- Site selection and sales forecasting models
- Market and territory optimization for new unit development
- Sales encroachment analysis and modeling
- Customer data collection
- Competitive database development with open dates
- Customer focus group and qualitative analysis and study design
- Mystery Shopping and service level data collection
- Advertising effectiveness

It all starts with a question and for each question Forum delivers an answer that will guide your business down the path of success. Here are just a few of the questions we’ve helped our clients answer through data-driven research:

Question:

What is the right size box for my business? When is being larger no longer adding incremental top-line revenue gains?

Forum Solution:

The Box Size Optimizer®

Forum Analytics will utilize non-linear modeling techniques combined with internal and external data to help you determine the right box size or assortment layout under any scenario for your business.

Stop paying rent for unnecessary space or expand you business with confidence knowing the true return on investment ratio.

Question:

How much do I cannibalize other existing unit sales when I open new units nearby? What is my ideal buffer zone distance and does it vary under certain circumstances?

Forum Solution:

The Cannibalizer®

Properly accounting for sales cannibalization among existing units is critical to maintaining a healthy network of successful units, whether you’re a corporation or a franchisor. Our proprietary time-based test and control methodology is proven to be more effective than any other method used by the competition. The reason is simple; by using the right combination of internal data, externally collected information, demographic, distance computations and competitive data, our modeling isolates the exact “Zone of Severe Impact” for any store in the country.

Our approach gives you the baseline you need to successfully preempt competitive development and ensure the health and stability of your unit network.

Question:

How many units can I develop into a given market to maximize share and minimize cannibalization? I want a market road map from which to develop my long term plan.

Forum Solution:

The Market Optimizer®

From the development of a comprehensive sales forecasting model that integrates thousands of internal and external databases such as lifestyle segmentation, demographics, consumer expenditure, retail potential estimates, competitive location data, crime, key market activity drivers, and traffic counts; Forum develops the heart of your real estate planning engine, the SIMMS Model.

SIMMS, using our patent pending VEXRAY portal, dynamically assesses every available real estate site in the country and prioritizes that site for you business. It’s that simple. In real-time, you’ll get high priority sites on your desktop with every piece of critical decision-making intelligence at your fingertips. And it’s all built specifically for your business and customized to your exact needs.

Question:

What is the dollar value effectiveness of my advertising market to market?

Forum Solution:

Ad Wizard®

Ad Wizard is a process, not a product. Through this unique non-linear modeling process, Forum Analytics will show you both graphically and in hard numbers exactly what you gain for every dollar spent on advertising, for any market in the country.

By combining your internal data with our extensive database on advertising behavior, Forum can identify your target audience, clarify the message you need to convey to get their attention, and save your company thousands on blanket marketing costs.

For more information please download a one-page, PDF version of a summary of our services or contact us directly at 1-800-689-1652 or info@ForumAnalytics.com.