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Advertising Effectiveness Analysis

To help you understand how advertising contributes to top-line revenues on a dollar for dollar basis, Forum utilizes advanced, multi-dimensional regression analysis across every strata of your advertising platform today such as TV, radio, newspaper, advertising-effectiveness-1and internet. The results are tabulated to provide you a clearer understanding of return on investment, allowing you to better allocate advertising to the areas with the biggest bang for the buck, and the highest customer engagement value for your business.

Solution Highlights

  • Advertising effectiveness modeling ensures your advertising is working efficiently to grow your brand, deliver increased revenues, and achieve the best possible ROI for your business.

Proof Points

  • Fast food chains utilize advertising effectiveness modeling to identify the dollar for dollar lift from their local media buys.

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