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Customer Profiling

We combine data from multiple industry leading providers of demographic, social media and massive mobile data to design customized customer segmentation profile results for our clients. Marketers will be able to effectively target consumers with messages they are more likely to respond to, real estate can align around the same best customers, and merchants can assort to the unique characteristics of every marketplace.

Forum dives deep into your own business intelligence to isolate customer specific attributes that truly differentiate your best customers from the rest.

Consumer Data at Your Fingertips

  • Access to billions of anonymized location records from massive mobile data
     
  • 72 lifestyle classifications that help you understand the habits and preferences of your best consumers

Identify your best customer lifestyle groups and align real estate and marketing initiatives around the same intelligence and messaging.
Customer Analysis

Target Effectively

  • Retailers can use Forum’s lifestyle segmentation to target markets more effectively in SIMMS by merging lifestyle data with direct mail lists to produce actionable direct mail plans.
     
  • Restaurants can utilize Forum’s lifestyle modeling to identify hot pockets of best customers to assist in scoring real estate opportunities.
 
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