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Site Selection

What Clients Are Saying...
"Their SIMMS Online solution is easy to use and the analytic models give us the level of confidence we need to make informed decisions. It is being used in multiple areas of our business to help us continue our successful growth. We continue to be impressed with Forum's level of customer service, responsiveness, and attention to our needs."

Rita Barr, Associate Director of Retail Real Estate Operations, Verizon Wireless
 

Every day thousands of real estate professionals make more informed site selection decisions using our tools.

Whether you’re looking for basic demographic benchmarking, analog engines, or holistic regression-based sales forecasting, a Forum solution can be customized to your exact site selection requirements. Our flexible SIMMS platform integrates the most current market intelligence with a wide range of analytics to give you a powerful tool for real estate development.

Easy-to-use SIMMS Platform

  • Our Google-Map based tools are accessible on tablets, smart phones, and any other internet enabled device. 
     
  • The customizable solution is scalable across your enterprise, from the executive suite to the front-line field users, providing each with the relevant and necessary information needed to make informed consumer-oriented decisions.
     
  • There is no complicated software to learn and nothing to install. Best of all, no IT involvement is typically required.

Most Comprehensive Data Stack in the Industry

SIMMS is a completely open, data agnostic framework. This means we can integrate data from any source or vendor you prefer, including data you may already be licensing. However, if you’re looking for a clean start or are in need of data, we have a wide variety of data from industry leaders, including:

Over 1,600 users of the SIMMS site selection platform, spanning senior level executives to franchisees

  • V12 Data's 250M+ consumer household database with hundreds of household level attributes.
  • Billions of cell and GPS mobile device records from StreetLight Data
  • Consumer lifestyle, psychographic, and behavioral data from the Landscape and Mosaic segmentation systems.
  • Thousands of updated Census and US Postal Service based demographics from Synergos Technologies and their PopStats data product line.
  • Current year average daily traffic count estimates. 

    Clients of all sizes, from start-ups to 60,000-unit global brands trust SIMMS for their real estate site selection needs.

  • National mall and shopping center location and attribute data.
  • Hyper-accurate competitive data from online web scrapers built to provide the most current location databases available for your key competitors or synergy drivers.
  • National databases of every business for any NAICS or SIC code relevant to your business with sales and employee estimates.
  • Social media data from major platforms to track brand equity
  • Most comprehensive North America construction project data from Dodge Data & Analytics
  • Historical retail lease transaction information from CBRE

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