Ace Hardware and Forum Analytics to Present at PopStats Annual User Conference
What products should your store sell? This question is especially challenging for Ace Hardware, a chain whose stores carry everything from hammers to hats. Forum Analytics and Ace Hardware have teamed up to identify stores with high revenue potential for unique product “Niches.” Using a combination of PopStats consumer and business demographics, landscape lifestyle segmentation, store attributes, climate, competitive, and other marketplace characteristics, their session at the conference will describe how data-mining was used to identify strong opportunities for product “Niches” and moved Ace Hardware towards maximizing store profitability through customized assortment mix.
The eighth annual STI: Research Conference is held March 20-22, 2013 in Austin, TX. To register or for more information visit www.synergos-tech.com.