Driven Brands Renews Partnership with Forum Analytics
December 18, 2015 09:14 AM
Driven Brands, the leading franchisor in the automotive aftermarket space, has renewed its partnership with Forum Analytics for support and maintenance of its site planning through SIMMS Online, a customized, web-based mapping, reporting and sales modeling tool. Driven Brands will use the tool to develop forecasting models for its family of brands, including Meineke Car Care Centers and Maaco. The tool assists Driven Brands with incorporating changes in business structure, from franchise sales to strategy and real estate.
Driven Brands, headquartered in Charlotte, NC, is the parent company of multiple automotive aftermarket brands, including: Maaco, CARSTAR, Meineke Car Care Centers, 1-800 Radiator, Merlin 200,000 Mile Shops, Econo Lube & Tune, Pro Oil, AutoQual, Aero-Colours and Drive N Style. This portfolio includes some of the most iconic brands in the automotive industry.
Collectively, the Driven Brands family of brands has more than 2,000 franchised locations across North America and generates more than $1B in annual system sales.