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Famous Brands Partners with Forum Analytics to Develop a Real Estate Planning Solution

December 15, 2014 10:17 AM

Famous Brands International operates two iconic brands — Mrs. Fields and TCBY, which have been delighting taste buds for over 30 years.

Back in 1981, TCBY opened the country's first frozen yogurt shop in Arkansas. Realizing quickly that they had a unique product the country was clamoring for, they started offering franchise opportunities the following year. Since that time, TCBY continued to grow to over 360 stores nationwide. Today, TCBY leads the market in nutrition, taste, and new product innovation.

Debbi Fields, a young mother with no business experience, opened her first cookie store in Palo Alto, California in 1977. Humble beginnings launched Mrs. Fields® into a worldwide celebrity and made her company the premier chain of cookie and baked goods stores. To extend her vision, Mrs. Fields® began franchising in 1990... It's now the rarest of franchise opportunities.

Forum Analytics will be working closely with Famous Brands to design and implement a customized real estate planning solution in our proprietary SIMMS Online cloud-based platform for deployment across the organization for both the TCBY® and Mrs. Fields® brands. Famous Brands will join a growing number of companies implementing the SIMMS Online platform in their real estate planning.


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