Forum Analytics Partners with Potbelly Sandwich Shop to Develop a Comprehensive Real Estate Planning Solution

October 12, 2016 12:18 PM

Known for its lively neighborhood hangouts, Potbelly Sandwich Shop will collaborate with Forum Analytics, a CBRE company, to develop and implement a comprehensive real estate planning solution using the SIMMS framework. The solution will leverage the power of Forum’s predictive analytics in conjunction with insights from StreetLight Data to create a cloud-based platform for enhanced decision making as the sandwich brand continues to grow.

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly Sandwich Shop is now in neighborhoods across 18 different states. Each unique shop offers toasty warm sandwiches, craveable salads and hand-dipped milkshakes all made fresh to order, and delicious cookies baked fresh each day. Potbelly has built its reputation as a mealtime hangout where great food, friends, eclectic neighborhood décor and live, local music combine to create an atmosphere unlike any other. Since 1996, Potbelly has grown from the one shop on Lincoln Avenue, to include over 400 shops in neighborhoods across the country. For more information, visit


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