Forum Analytics Partners with Rita’s Italian Ice to Develop a Comprehensive Real Estate Planning Solution
June 8, 2017 09:49 AM
Forum Analytics, a CBRE company, will be working closely with Rita’s, the world’s largest Italian Ice concept, to design and implement a comprehensive real estate planning solution deployed across the organization. The customized market optimization and sales forecasting platform will assist Rita’s in maximizing growth potential in the US in both existing and new markets. They will join a growing number of companies implementing Forum’s proprietary SIMMS platform in their development plans.
The story of Rita’s Italian Ice dates back to the sweltering summer of 1984 when Bob Tumolo, a former Philadelphia firefighter, decided to open a small Italian Ice business to augment his income. Tumolo opened his first store in Bensalem, PA and named the business after his wife, Rita. From a single store on the porch of a home in 1984, to now more than 600 locations worldwide, guests around the world visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and award-winning Frozen Custard, Rita’s serves a taste of happiness with each delicious treat.
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