Gold’s Gym Partners with Forum Analytics to Develop a Real Estate Planning Solution
July 28, 2014 01:09 PM
Gold’s Gym has been the authority on fitness since 1965. It was then that fitness legend Joe Gold took the knowledge and expertise he gained from training at the world famous “Muscle Beach” and opened up the first Gold’s Gym on Pacific Avenue in Venice, California.
The original Gold’s Gym featured homemade equipment and an unrivaled dedication to getting results. Early fitness enthusiasts flocked to the gym, and in 1977, Gold’s Gym received international attention from “Pumping Iron” – a bodybuilding documentary starring Arnold Schwarzenegger and Lou Ferrigno. With its storied reputation of being THE place to go for the latest training techniques, and its legendary history of producing bodybuilding champions, Gold’s Gym Venice became known as “The Mecca of Bodybuilding.” Hollywood celebrities and professional athletes soon followed and by 1980, Gold’s Gym began expanding to locations around the globe.
Today Gold’s Gym is the most recognized name in fitness serving more than 3 million members in 38 states and 22 countries around the world.
Forum Analytics will be working closely with Gold’s Gym to design and implement a customized real estate planning solution deployed in the SIMMS Online framework, combining the power of Google Maps with customized Excel-based reporting to assist with their strategic real estate planning, forecasting, and market prioritization.