Monday
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August 10th
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6:00 – 8:00 pm
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Registration and Cocktail Reception
17th Floor of the Trump Hotel & Tower – Grand Salon
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Tuesday
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August 11th
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8:00 - 9:00 am |
Registration and Continental Breakfast
16th Floor of the Trump Hotel & Tower – Skyline Room Foyer
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9:00 - 9:15 am |
Welcome and Opening Remarks
Paul Sill – Principal and CEO, Forum Analytics
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9:15 - 10:15 am |
Executive Fireside Chat: “Welcome to Moe’s!...and the New Focus Brands!”
Paul Damico – Executive Vice President and Group President, Restaurants at FOCUS Brands, Inc.
Moderated by Paul Sill – Principal and CEO, Forum Analytics
Changes are afoot at Focus Brands. This venerable conglomerate operates over 4,500 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 63 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® Pretzels and McAlister’s Deli®, and is the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. We’re proud to have Paul Damico, the Group President for the restaurant brands, which includes Moe’s, McAlister’s, and Schlotzsky’s, speaking with us about his vision and path to successful unit growth, the challenges of growing multiple brands, and how analytics are considered from his level of the organization to drive their strategic blueprint.
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10:15 - 11:45 am |
My SIMMS Online: Stories from the Front Line
Rich Babson – Real Estate Research Manager, Academy Sports + Outdoors
Cheryl Monroe – Director of Distribution Development, Swarovski Corporation
Brooke Moyer – Director, Market Research, Sephora
Ed Prunier – Vice President Real Estate, Visionary Properties, Inc.
Cole Stengel – Senior Director of Finance & Treasury, Einstein Noah Restaurant Group
Moderated by Sarah Baumgartner – Chief Client Officer, Forum Analytics
In this moderated session, each of our seasoned client users will share stories of how they have integrated or utilized SIMMS Online in both their strategic planning and day-to-day site selection decision-making process. We’ll hear stories of how market optimization results have been used, revised, and re-processed to produce a final blueprint. We’ll discuss how existing assets are scored and considered against their peers and how ultimate committee packets are produced for senior leadership to get the final stamp of approval on a new property. Clients will share their unique internal processes and how they utilize the information from their SIMMS Online solutions to make big decisions.
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11:45am - 1:00pm |
Networking Luncheon
Lobby level of the Trump Hotel & Tower – Riverside Room
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1:15 - 2:15 pm |
Secrets of Lifestyle Segmentation Modeling
Patricia Herrmann – Senior Director of Analytics, Forum Analytics
Taras Skavinskyy – Research Analyst, Forum Analytics
This session will explore the four geographic approaches to creating comprehensive, reliable, and relevant customer lifestyle psychographic profiles including: trade area extracts, MasterCard Feeder Zips, customer household enrichment with block group aggregations, and household level profiling with DataMentor’s enrichment at the household level. Confused yet? Don’t worry, we’ll explain everything. We’ll also explore various ways this data can feed unit-level forecasting models for real estate but also why sometimes it just doesn’t work well in site forecasting models.
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2:15 - 3:00 pm |
MasterCard Session: Feeder Zips, Cross-Shop Analytics, and KPIs…What They All Mean to You
Lindsay St. Lawrence – Sales Engineer, MasterCard Advisors
Kenna Brannon – Vice President of Technical Sales, Forum Analytics
This MasterCard session will explore the most commonly used MasterCard data products among SIMMS Online users: the almighty Feeder Zip, cross-shop analytics, and key performance indicators. We’ll discuss how each of them can be used to enhance a SIMMS Online platform and we’ll provide real-world examples of successful integrations for each in a variety of industries. We can also discuss with Lindsay the limitation around data at a block group level and if there are plans to make it available.
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3:00 - 3:30 pm |
Coffee and Tea Service
16th Floor of the Trump Hotel & Tower – Skyline Room Foyer
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3:30 - 4:30 pm |
I Know What Perfume You’re Wearing, Before You Put it On…and Other Creepy Data Realities
Anders Ekman – President, DataMentors
Sad but true. Most of our internet activity and digital behavior is captured, collated, and packaged all in the name of targeting us more effectively with relevant and timely advertisements. However, creepiness aside there are practical and valuable applications of this “black box” behavioral data that can enhance real estate and marketing decisions through SIMMS Online. This session will offer a primer on the types of data available for unit-level or customer-level enrichment from DataMentors and how such data can be used in various aspects of your business development and marketing strategies. You won’t want to miss this session! But if you do, we’ll know, because the internet will tell us.
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