Monday
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August 10th
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6:00 – 8:00 pm
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Registration and Cocktail Reception
17th Floor of the Trump Hotel & Tower – Grand Salon
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Tuesday
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August 11th
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8:00 - 9:00 am |
Registration and Continental Breakfast
16th Floor of the Trump Hotel & Tower – Skyline Room Foyer
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9:00 - 9:15 am |
Welcome and Opening Remarks
Paul Sill – Principal and CEO, Forum Analytics
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9:15 - 10:15 am |
Executive Fireside Chat: “Welcome to Moe’s!...and the New Focus Brands!”
Paul Damico – Executive Vice President and Group President, Restaurants at FOCUS Brands, Inc.
Moderated by Paul Sill – Principal and CEO, Forum Analytics
Changes are afoot at Focus Brands. This venerable conglomerate operates over 4,500 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 63 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® Pretzels and McAlister’s Deli®, and is the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. We’re proud to have Paul Damico, the Group President for the restaurant brands, which includes Moe’s, McAlister’s, and Schlotzsky’s, speaking with us about his vision and path to successful unit growth, the challenges of growing multiple brands, and how analytics are considered from his level of the organization to drive their strategic blueprint.
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10:15 - 11:15 am |
My SIMMS Online: Stories from the Front Line
Rich Babson – Real Estate Research Manager, Academy Sports + Outdoors
Cheryl Monroe – Director of Distribution Development, Swarovski Corporation
Brooke Moyer – Director, Market Research, Sephora
Cole Stengel – Senior Director of Finance & Treasury, Einstein Noah Restaurant Group
Moderated by Sarah Baumgartner – Chief Client Officer, Forum Analytics
In this moderated session, each of our seasoned client users will share stories of how they have integrated or utilized SIMMS Online in both their strategic planning and day-to-day site selection decision-making process. We’ll hear stories of how market optimization results have been used, revised, and re-processed to produce a final blueprint. We’ll discuss how existing assets are scored and considered against their peers and how ultimate committee packets are produced for senior leadership to get the final stamp of approval on a new property. Clients will share their unique internal processes and how they utilize the information from their SIMMS Online solutions to make big decisions.
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11:15am - 1:00pm |
Networking Luncheon
Lobby level of the Trump Hotel & Tower – Riverside Room
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1:15 - 2:00 pm |
I Know What Perfume You’re Wearing, Before You Put it On…and Other Creepy Data Realities
Anders Ekman – President, DataMentors
Sad but true. Most of our internet activity and digital behavior is captured, collated, and packaged all in the name of targeting us more effectively with relevant and timely advertisements. However, creepiness aside there are practical and valuable applications of this “black box” behavioral data that can enhance real estate and marketing decisions through SIMMS Online. This session will offer a primer on the types of data available for unit-level or customer-level enrichment from DataMentors and how such data can be used in various aspects of your business development and marketing strategies. You won’t want to miss this session! But if you do, we’ll know, because the internet will tell us.
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2:00 - 3:00 pm |
Streetlight Geo-Fencing Data: Using Massive Mobile Data Archives to Improve Retail Modeling...Successes and Pitfalls
Laura Schewel – CEO, Streetlight Data
This presentation will review the best and worst practices in the fast-emerging world of massive mobile data archive analytics.
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3:00 - 3:30 pm |
Coffee and Tea Service
16th Floor of the Trump Hotel & Tower – Skyline Room Foyer
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3:30 - 4:15 pm |
Cannibalytics: A Comprehensive Review of Forum’s Time-Series Methodology
Paige Stover – Senior Director of Analytics, Forum Analytics
Ms. Stover will lift the veil and discuss our amazing techniques for controlling and accounting for revenue changes over time. She’ll explain how we account for seasonality, distance, and competitiveness in some instances to compute true lost revenue, and model the time-series change sequences to arrive at the most complete understanding of sales impact. We’ll also discuss how this effort can then be calibrated within SIMMS Online to provide you the most accurate means of predicting future high-risk impact scenarios for your business and replace the traditional “At-Risk” analysis utilized in most solutions.
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