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Agenda 2019

 

Download the agenda here. Check back for updates as we finalize sessions.

 

Thursday

September 26

9:00 am  – 5:00 pm

Registration
Viceroy Chicago Level Four, Cedar Ballroom Foyer

9:00  – 11:00 am

Concurrent Roundtable Q&A and Training with the Forum Team
Level Four, Studio West 

  • Understanding Trade Area Development

  • Regression Model Q&A for Your Model, Meet the Stats Team

  • Site Attributes, What’s Worth Collecting?

  • Massive Mobile Data Q&A / Pricing and Options

  • Sponsor Data Products

  • SIMMS Training, Talk Through Questions on Your System with Your Account Team

11:30 am  – 1:00 pm

Welcome Lunch
Level Two, Clubhouse of Somerset

General Session - Cedar Ballroom

1:00 pm  – 1:15 pm

Validate Your Instinct 2019: Welcome and Opening Remarks

1:15 pm  – 2:00 pm

Executive Fireside Chat 

Paul Sill – Senior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics
Michael Osanloo
 – CEO, Portillo’s

We open our event with a casual conversation providing C-suite perspective on analytics and their role in a rapidly growing concept like Portillo’s. We’ll explore how analytics are considered for enterprise planning and how SIMMS is viewed from the executive level. We’ll also discuss how market optimization results are interpreted and utilized to get deals done and help Portillo’s continue its successful growth story.

2:00 pm  – 3:00 pm

Really. Big. Data. The Forum Data Stack. Uncovering Hidden Gems for Your Next Model

Sarah Baumgartner – Chief Client Officer and Managing Director, CBRE | Forum Analytics
Anne Anderson – Senior Director of Accounts, CBRE | Forum Analytics

This session will dive deeper into the Forum data stack than ever before as we discuss unique and proprietary data sets that may add value for future projects. We will also explore the global data landscape and all the data that can be acquired for use around the world.

3:00 pm  – 3:15 pm

Coffee and Tea Break

3:15 pm  – 4:15 pm

My Brand, My SIMMS Part 1: A Retail View

Greg Wiles – Eyemart Express, Vice President of Finance and Store Expansion
Diane Austin – Manager of Real Estate Research & Analytics, Sears Hometown & Outlet
 

Moderated by Kenna Brannon, Vice President, Technical Sales, CBRE | Forum Analytics

In this moderated session, clients will share the story of the brand and how they attack the real estate marketplace. We’ll hear stories of how market optimization results have been used to produce an actionable real estate blueprint. Clients will share their unique internal processes and how they utilize the information from their SIMMS solutions to make real estate decisions.
 

4:15 pm  – 5:00 pm

AI Myths vs. Reality in Real Estate Forecasting

Paige Stover – Director of Analytics, CBRE | Forum Analytics 

Our venerable staff genius will cut through the hype surrounding Artificial Intelligence and discuss its limitations and when it may not be appropriate for real estate modeling. Paige will explain the concept of accidental correlations and why they are common in today’s attempts to apply AI to real estate modeling. She'll also review how our solutions are built with a combination of machine learning and human interaction from our experienced staff of data scientists who understand the complex nature of real estate.

6:00 pm  – 10:00 pm

Cocktail Reception and Dinner
Level Four, Cedar Foyer and Ballroom 

 

 

Friday

September 27

8:00 am - 9:00 am

Registration
Viceroy Chicago Level Four, Cedar Ballroom Foyer

8:00 am - 9:00 am

Networking Breakfast
Level Two, Clubhouse of Somerset

General Session - Cedar Ballroom

9:00 am – 9:45 am

ShopoGraphics, the Next Iteration

Taras Skavinskyy – Senior Statistician, CBRE | Forum Analytics

We created the industry’s first and only real estate-based activity clustering and segmentation system, and we call it ShopoGraphics. Finally, we have a way to isolate and quantify the commercial activity that drives your most successful units and the implications are true game-changers. Taras will discuss the methodology behind this revolutionary product and provide updates on the second version being released in 2019 with expanded and revised segments.

9:45 am – 10:45 am

My Brand, My SIMMS Part 2: Restaurant and Services View

Monty Whitehurst – Senior Vice President, Development, Golden Franchising
Anne Ewing – Senior Vice President, Development, The Learning Experience
Stephen Dunn – Senior Vice President, Chief Global Development Officer, Denny’s
 
Moderated by Tony Conti – Vice President of Business Development, CBRE | Forum Analytics
 
In this moderated session, clients will share the story of the brand and how they attack the real estate marketplace. We’ll continue to learn how other brands are using SIMMS across their enterprise to make informed real estate decisions and mitigate their risks, estimate performance, and optimize their real estate development.
10:45 am – 11:30 am

The At-Risk Calculations in SIMMS and the Value of Mobile Data 

Alex Ulp – Senior Project Manager, CBRE | Forum Analytics
Kyle Renken – Statistician, CBRE | Forum Analytics

In this session we will examine all of our techniques for computing at-risk revenue in SIMMS solutions. We’ll review the pros and cons of each technique and the data needed from either the client side, or from external third parties, to create more reliable and accurate estimates. We’ll also provide an overview of Cannibalytics, Forum’s proprietary time-series analysis for confirming and quantifying real sales cannibalization and impact scenarios for your business.

11:30 am – 12:00 pm

SIMMS 5.0 Revealed and What it Means for Your System!

Paul Sill – Senior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics
Mike Sullivan – Chief Technology Officer and Principal Engineer, CBRE | Forum Analytics
12:00 pm – 12:15 pm Attendee Awards and Closing Remarks

12:15 pm – 1:30 pm

Boxed Lunch (grab and go if needed)
Clubhouse of Somerset

1:30 pm – 3:30 pm

Concurrent Roundtable Q&A and Training with the Forum Team 
Level Four, Studio West

  • Understanding Trade Area Development

  • Regression Model Q&A for Your Model, Meet the Stats Team

  • Site Attributes, What’s Worth Collecting?

  • Massive Mobile Data Q&A / Pricing and Options

  • Sponsor Data Products

  • SIMMS Training, Talk Through Questions on Your System with Your Account Team

3:30 pm

Conference Adjourns

 

 
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