Thursday
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September 26
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8:00 am – 4:00 pm
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Registration
Viceroy Chicago Level Four, Cedar Ballroom Foyer
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9:00 – 11:00 am
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Concurrent Roundtable Q&A and Training with the Forum Team
Level Four, Studio West
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Understanding Trade Area Development – Special Guest Leader
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Regression Model Q&A for Your Model, Meet the Stats Team
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Site Attributes, What’s Worth Collecting?
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Massive Mobile Data Q&A / Pricing and Options
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Sponsor Data Products
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SIMMS Training, Talk Through Questions on Your System with Your Account Team
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11:30 am – 1:00 pm
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Welcome Lunch
Level Two, Clubhouse of Somerset
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General Session - Cedar Ballroom
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1:00 pm – 1:15 pm
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Validate Your Instinct 2019: Welcome and Opening Remarks
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1:15 pm – 2:00 pm
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Executive Fireside Chat
Paul Sill – Senior Managing Director and Global Retail Analytics Practice Group Leader, CBRE | Forum Analytics
Michael Osanloo – CEO, Portillo’s
We open our event with a casual conversation providing C-suite perspective on analytics and their role in a rapidly growing concept like Portillo’s. We’ll explore how analytics are considered for enterprise planning and how SIMMS is viewed from the executive level. We’ll also discuss how market optimization results are interpreted and utilized to get deals done and help Portillo’s continue its successful growth story.
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2:00 pm – 2:45 pm
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Really. Big. Data. The Forum Data Stack: Uncovering Hidden Gems for Your Next Model
Sarah Baumgartner – Chief Client Officer and Managing Director, CBRE | Forum Analytics
Anne Anderson – Senior Director of Accounts, CBRE | Forum Analytics
This session will dive deeper into the Forum data stack than ever before as we discuss unique and proprietary data sets that may add value for future projects. We will also explore the global data landscape and all the data that can be acquired for use around the world.
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2:45 pm – 3:00 pm
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Coffee and Tea Break
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3:00 pm – 4:00 pm
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My Brand, My SIMMS Part 1: A Retail View
Diane Austin – Manager of Real Estate Research & Analytics, Sears Hometown & Outlet
Peter Busalacchi – Head of Location Strategy and Analytics, Sephora
Greg Wiles – Eyemart Express, Vice President of Finance and Store Expansion
Moderated by Kenna Brannon, Vice President, Technical Sales, CBRE | Forum Analytics
In this moderated session, clients will share the story of their brand and how they attack the real estate marketplace. We’ll hear stories of how market optimization results have been used to produce an actionable real estate blueprint. Clients will share their unique internal processes and how they utilize the information from their SIMMS solutions to make real estate decisions.
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4:00 pm – 5:00 pm
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AI Myths vs. Reality in Real Estate Forecasting
Paige Stover – Director of Analytics, CBRE | Forum Analytics
Our venerable staff genius will cut through the hype surrounding Artificial Intelligence and discuss its limitations and when it may not be appropriate for real estate modeling. Paige will explain the concept of accidental correlations and why they are common in today’s attempts to apply AI to real estate modeling. She'll also review how our solutions are built with a combination of machine learning and human interaction from our experienced staff of data scientists who understand the complex nature of real estate.
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6:00 pm – 10:00 pm
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Cocktail Reception and Dinner
Level Four, Cedar Foyer and Ballroom
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Friday
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September 27
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8:00 am - 9:00 am
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Registration
Viceroy Chicago Level Four, Cedar Ballroom Foyer
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8:00 am - 9:00 am
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Networking Breakfast
Level Two, Clubhouse of Somerset
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General Session - Cedar Ballroom
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