Sears Hometown and Outlet Stores Partners with Forum to Develop New Retail Forecasting Models for Off-Mall Growth Concepts

Sears is one of the most trusted and preferred brands in retail and has a long-time tradition of serving America. Sears Hometown and Outlet Stores, the parent company, have several retail franchise and non-franchised dealer store concepts in the market today, including: Sears Hometown Stores – premier retailing in rural America (non-franchised), Sears Home Appliance Showrooms – the leader in home appliance shopping (franchised), Sears Appliance & Hardware Store – the center to fulfill all hardware needs (franchised).

Friendly, knowledgeable store owners and store managers proudly serve local communities and offer in their markets the largest selection of home appliances; tools; lawn and garden equipment; home electronics; Sears brands including Craftsman®, Kenmore®, Diehard®; exceptional customer service; best price guarantee; credit; delivery; installation services; and protection agreements. Backed by the strength of the Sears name and brand which has served and been trusted by generations for more than 125 years, no other business partner can share the wealth of consumer insights established by our brand.

Forum Analytics will assist in the development of customer-focused real estate forecasting and strategic planning tailored to each unique concept’s customer demands and preferences. This data-driven solution will provide a more objective decision-making framework for each concept related to site selection, market optimization, and overall business growth potential.


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