Sephora USA Reengages with Forum Analytics to Design Expanded Real Estate Forecasting Models

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora’s own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence around the world.

Sephora is owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group. Thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment and innovation it is highly regarded as a beauty trailblazer.

Sephora operates approximately 1,300 stores in 27 countries worldwide, with an expanding base of over 300 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004.

Forum Analytics will be working closely with senior management to design additional market optimization blueprints and expanded analog forecasting models to augment their existing SIMMS Online forecasting solution.

Forum Analytics is a market leader in the development of customized web-based mapping, modeling, and reporting solutions under their SIMMS Online product suite. Based in Chicago and founded in 2001, Forum Analytics has analyzed and developed solutions for companies operating over 100,000 consumer oriented locations in over 100 countries around the globe.



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