Sleep Number Partners with Forum Analytics to Develop a Real Estate Forecasting Model and Web-Based Mapping Solution
Sleep Number has selected Forum Analytics to assist in the development of a forecasting and reporting tool within Forum’s SIMMS Online solution platform. Forum will also assist Sleep Number in profiling its customer base and for better understanding the lifestyle habits and preferences of its best consumers. The output provided by these models will be utilized in both mall and off-mall real estate development planning and offer front line users an easy way to generate, in real-time, the information they need to make well informed real estate decisions. They will also assist on-going marketing efforts for both new and existing stores.
Select Comfort Corporation (NASDAQ: SCSS) is leading the industry in setting a new standard in sleep by offering consumers high-quality, innovative and individualized sleep solutions, which includes a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further personalization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the approximately 380 Sleep Number stores across the country, online at sleepnumber.com or via phone at (800) Sleep Number or (800) 753-3768.
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