Smoothie King Partners with Forum Analytics for a Comprehensive, Integrated Development Solution
June 5, 2014 01:02 PM
Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King. By 1989, Smoothie King became the first smoothie franchise in the United States. Since then, the brand has expanded its reign with each "Lifestyle Center" also offering healthy retail product solutions in sport beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals, and other sports nutrition products.
In July 2012, Smoothie King co-founders Steve and Cindy Kuhnau sold controlling interest of the Louisiana-based company to SK USA, Inc., headed by CEO Wan Kim, a successful franchisee with more than 100 stores throughout South Korea. In 2014, Smoothie King was ranked the #1 smoothie franchise on Entrepreneur's 35th annual Franchise 500 list - marking the 20th straight year the brand has occupied the number one spot and #86 overall. Today, Smoothie King has more than 650 units worldwide operating in 32 U.S. states, Korea, Singapore and the Cayman Islands.
Forum Analytics will be working closely with Smoothie King to design and implement a customized real estate planning solution deployed in the SIMMS Online framework, combining the power of Google Maps with customized Excel-based reporting to assist with their strategic real estate planning, forecasting, and market prioritization.