ShopoGraphics is proprietary new retail segmentation analysis from Forum Analytics that uses advanced machine learning to categorize over a million retail locations into 37 distinct retail segments based on consumer shopping habits and co-tenancy.
Using Forum’s proprietary segmentation, ShopoGraphics helps retailers:
Quantify untapped commercial areas and prioritize them by sales potential
Identify key adjacencies by industry, instead of brand
Determine optimal co-tenant brands to target
Improve accuracy of regression-based machine learning forecasting models