Time Series Cannibalization Modeling

We call it Cannibalytics, the exercise of diving deep into your historic monthly sales data to identify patterns of unit to unit impact. Forum’s proprietary time-series modeling algorithm measures the real-dollar impact of your new units on existing units. Our industry expertise allows us to isolate estimated impact on existing units and determine your bounce-back rate. This allows you to more accurately model the short- and long-term implications of continued unit development.

Measure and Quantify Impact

  • Estimate sales impact results with bounce-back rates.
  • Design data-driven rules of engagement for your entire organization — a necessity for any franchise operation.
  • Excel-based, interactive worksheets allow you to identify, in real time, potential high-risk situations before they occur.

Design a growth strategy that accounts for existing unit sales transfer and its impact on long-term financial stability.


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