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FORUM ANALYTICS

Time Series Cannibalization Modeling

We call it Cannibalytics, the exercise of diving deep into your historic monthly sales data to identify patterns of unit to unit impact. Forum’s proprietary time-series modeling algorithm measures the real-dollar impact of your new units on existing units. Our industry expertise allows us to isolate estimated impact on existing units and determine your bounce-back rate. This allows you to more accurately model the short- and long-term implications of continued unit development.

Measure and Quantify Impact

Design a growth strategy that accounts for existing unit sales transfer and its impact on long-term financial stability.

Cannibalytics

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