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Zales Partners with Forum Analytics to Develop a Comprehensive Real Estate Planning Solution

October 28, 2013 11:35 AM

The Zales® story began in 1924 in Wichita Falls, Texas, where Morris (M.B.) Zale, William Zale, and Ben Lipshy applied their vision of providing customers with quality merchandise at the lowest possible price to the opening of the first Zales® Jewelers.

Zales has grown from a single store selling jewelry alongside appliances and cameras to a major international jewelry corporation. Over the course of five generations, Zales expanded from a family jeweler located in just a few downtown locations to the largest fine jeweler in retail shopping malls across North America. Having surpassed 750 stores in the United States and Puerto Rico, Zales Jewelers has grown upon the strength of its traditions and its commitment to excellence.

Forum Analytics will be providing a fully integrated real estate forecasting, mapping, and reporting solution through its SIMMS Online platform where robust predictive analytics, designed by Forum in collaboration with Zales, are made accessible to all levels of the Zales organization for use in daily strategic and tactical real estate related decision making.


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